Demand Generation
Even established operations struggle to generate new business consistently. We engage prospective buyers and turn interest into qualified opportunities screened against your criteria.
Revenue Advisory & Deal Origination in Complex B2B Markets.
Built on the principle that good business is still done through relationships.
About
We kept seeing the same problem: business owners managing overbuilt systems, teams optimizing something that shouldn't exist, and vendors adding complexity where simplicity would scale.
Rouse & Holder does the opposite. We identify what’s holding back growth, fix that first, and double down on what works. For most clients, that means building a consistent pipeline of new opportunities.
Our clients are companies in specialized verticals where deal flow comes from referrals, trade shows, field sales, or traditional business development.
Typical Client Profile
- 01$3M+ in annual revenue
- 02$20K+ average deal size
- 03Relationship-driven sales process
- 04Established product-market fit
- 05Proven track record of client success
We’re not the right fit for transactional checkout models or businesses that use high-pressure sales tactics. For anything outside our scope, we can point you to vetted partners.
Services
Revenue Operations
Active deals often lose momentum between first contact and signed contract. We find where your sales process breaks down and build practical systems to close the gap.
Commercial Strategy
Growth initiatives drift when strategy and execution aren’t aligned. We provide executive-level oversight without the complexity of a full-time hire or the headaches of vendor management.
Results
Corporate Gifting Company
Relied on referrals for new business and had no predictable way to develop demand from business buyers.
200+ Buyer Opportunities
- Over 200 buyer opportunities meeting the client's initial qualification criteria in five months
- Weekly opportunity volume increased more than sixfold
- Sales response time reduced to under five minutes
Approach
- Tested several buyer groups, then focused on real estate brokerages after they showed the strongest demand.
- Developed personalized branded mockups as the first step in the client's sample-led sales process.
- Integrated new opportunities into the client's CRM with a rapid handoff to its sales team.
Upscale Indoor Dog Park & Bar
Relied on personal networks, in-person events, and social media to reach investors ahead of opening, with no consistent outbound system to support the seed raise.
72 Investor Leads
- Generated 72 investor leads through cold email in 90 days
- Built a direct outreach system beyond the founders’ existing network
- Expanded investor sourcing from the local market to a nationwide angel audience
Approach
- Built a targeted outbound program to reach prospective investors beyond personal introductions and organic channels.
- Led with presale memberships, a waitlist, and press coverage, using a permission-based invitation to review the pitch deck.
- Refined the messaging through small tests, then scaled the strongest approach and adapted the pitch for a nationwide angel audience.
Healthcare Consulting Firm
Over-reliant on inbound, no premium offer or automated lead qualification.
2x Revenue
- From $900K to over $2M annually
- Close rate increased from 15% to 25%
- Average contract value increased 50%
Approach
- Launched a premium consulting offer targeting larger clients.
- Built an automated qualification layer to screen prospects before reaching the sales team.
- Diversified client acquisition channels with organic content, paid advertising, and direct outreach.
Professional Education Company
Four confusing offers at similar price points and an inconsistent pipeline of qualified sales calls from their outbound team.
2.5x Booked Calls
- From 40 to over 100 booked calls per month
- Sales cycle compressed from 2 weeks to 5 days
- Lead response time cut from 20+ minutes to under 2 minutes
Approach
- Consolidated four overlapping service packages into two clear offers tied to specific buyer profiles.
- Launched an inbound funnel with an application layer to screen prospects before reaching the sales team.
- Rebuilt outbound and follow-up systems to cut response time and make every touch personal.
B2B Sales Agency
Long sales cycles, low upfront cash collection, and demos running without decision-makers in the room.
3x Revenue
- From $500K to over $1.5M annually
- Sales cycle compressed from 2 months to 2 weeks
- 5x increase in upfront cash collected per engagement
Approach
- Restructured to a 2-call process ensuring decision-makers attended every formal presentation.
- Repriced from monthly retainers to quarterly engagements at a higher commitment level.
- Improved contract terms to front-load cash collection.
Pricing
Engagements are scoped for each client and begin at
$20,000 per quarter
Capacity is limited, in total and within each vertical.